SEO, or Search Engine Optimisation, is the process of improving the quality of a site, based on different factors which will improve the ranking on Google, thereby increasing traffic to the site. SEO is based on multiple factors, such as: Keyword optimisation, backlinks and references, quality of content, and coherency of different pages of a website.
Keywords are Google’s way of finding out what kind of content is on a website, based on a search term that is inserted by the user. For example, a user may search for “Gaming Laptops”. Therefore, sites with “Gaming” “Laptop” and “Gaming Laptops” is what Google will show the user. A site that wants to sell Gaming Laptops will have to provide these three keywords on the site, along with their synonyms.
Backlinks are just as important as keywords when it comes to traffic for the site. They are references done by other site to a site. In simple terms, If a site has many legitimate and reliable backlinks from other sites, a user will be inclined to access that site and therefore the traffic will increase. Google checks these backlinks and crawls them, and therefore the more good backlinks a site has, the higher the ranking on Google.
The quality of the content on the site is also very important, but not in the way you might think. Yes, the actual content of the site needs to be good, but so do the keywords that are used. If Google sees that a site is using the same keyword many times, it will actually lower the sites ranking and penalise it. Therefore, it is important to look for synonyms to a specific keyword, in order to keep the content varied and show Google that effort has actually been given to the site
Finally, coherency of the pages in the website is also something that Google looks for. For example, if there are different pages on the site, such as a home page, an “about” page, and content pages, they all must be properly linked to each other in order to allow Google to scan and crawl all of it. Google is not smart enough to create URLs individually, so if a page is not properly linked, then Google will simply skip it.
These are a lot of things to remember. Luckily, there are solutions out there which do the thinking for you, without you having to go through a laborious process of doing it manually. Here are some of the best:
One of the best and most highly rated SEO Solutions is SERanking. It boasts many different features such as Keyword Grouping for easier search of keywords, an ability to search through competitor’s SEO strategies, a backlink monitor to make sure your site’s backlinks are present and correct, and a website audit with suggestions on how to improve it.
SERPSTAT is another SEO Solution, but with a twist. It offers missing keyword analyses and suggestions, an in depth URL analysis to make sure that the website is coherent, as mentioned above, chat support and most of importantly of all, access to an API which allows you to personalise what kind of service you want.
Finally, SpyFu is an intelligent SEO tool that allows searching through both domains and keywords. If a domain is searched, it provides you with all the keywords the domain has purchased. If a keyword is searched, it provides all the domains that bought the keyword and how many times it has been used. In addition, it shows trends of domain rankings on google, and PRC analysis.
To conclude, good SEO is imperative to increase website traffic organically, and therefore expanding your business. It may seem complicated, and it is, but there are tools out there that make it much simpler and more palatable, therefore giving you the potential to gain better returns.
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